I shape ideas into video that grows audiences — from concept and direction through to what makes people watch, and watch again.
Producer & Creative Strategist
Content, Craft & Strategy
I'm a video producer and creative with 8+ years developing, directing, and producing content across YouTube, TikTok, and Instagram — for a major Singapore broadcaster and 20+ freelance clients. I take projects from concept and scripting through filming, editing, and motion graphics, then use audience data to sharpen how they're packaged and distributed. Along the way, I've also built my own AI tools to help scale creative output without losing quality.
Content Operations & Automation
Designed and built automated content workflows with Zapier, Placid, and Slack — automating asset creation and publishing, cutting production time by 50%+.
TikTok Growth
80K+ followers scaled from zero
via trend-led short-form formats
Rapid-Response Newsroom Content
Produced and published short-form content
under tight deadlines for a live newsroom,
balancing speed, accuracy, and engagement
AI Content Intelligence Tool.
A self-built dashboard powered by the Anthropic (Claude) API that scans the web daily for trending tech stories and generates content angles — turning hours of research into minutes
Instagram Growth
Short-form Reels optimized for hooks,
pacing, and audience retention
